A24’S Half Magic Beauty, born from the #EuphoriaMakeUp movement, exemplifies unique, eye-catching, bright, glittery looks. Through Euphoria’s anything but average style, Donni Davy, the brand’s founder and Euphoria makeup guru, brought the bold, the colorful, and the avant-garde to the forefront of the beauty industry. With the launch of Half Magic’s latest collection, Magic Nudes, the brand sought to broaden their community base by introducing an assortment of neutral shadows and shimmers for everyday magical looks.
Half Magic Beauty x A24
Product Launch Campaign
As a hired gun, it was my responsibility to concept, art direct on set, oversee all post work asset creation, and serve as the in-house production coordinator for Half Magic’s Magic Nudes campaign launch. Pulling inspiration from Donni’s love of tarot, the campaign video and photography assets blurred the lines between natural and the supernatural by creating a mystical world that encouraged Half Magic’s audience to unlock their most powerful and magical selves using the many dimensions of the Magic Nudes makeup collection.
.jpg)
.jpg)
Product Launch Campaign
As a hired gun, it was my responsibility to concept, art direct on set, oversee all post work asset creation, and serve as the in-house production coordinator for Half Magic’s Magic Nudes campaign launch. Pulling inspiration from Donni’s love of tarot, the campaign video and photography assets blurred the lines between natural and the supernatural by creating a mystical world that encouraged Half Magic’s audience to unlock their most powerful and magical selves using the many dimensions of the Magic Nudes makeup collection.
Verizon
Kim Kardashian
Vera Wang
Lane Bryant
Etcetera / E3
Polo Quarterly Magazine
Babeth's Feast
Product Launch Campaign
As a hired gun, it was my responsibility to concept, art direct on set, oversee all post work asset creation, and serve as the in-house production coordinator for Half Magic’s Magic Nudes campaign launch. Pulling inspiration from Donni’s love of tarot, the campaign video and photography assets blurred the lines between natural and the supernatural by creating a mystical world that encouraged Half Magic’s audience to unlock their most powerful and magical selves using the many dimensions of the Magic Nudes makeup collection.
Product Launch Campaign
As a hired gun, it was my responsibility to concept, art direct on set, oversee all post work asset creation, and serve as the in-house production coordinator for Half Magic’s Magic Nudes campaign launch. Pulling inspiration from Donni’s love of tarot, the campaign video and photography assets blurred the lines between natural and the supernatural by creating a mystical world that encouraged Half Magic’s audience to unlock their most powerful and magical selves using the many dimensions of the Magic Nudes makeup collection.
.jpg)
.jpg)
Product Launch Campaign
As a hired gun, it was my responsibility to concept, art direct on set, oversee all post work asset creation, and serve as the in-house production coordinator for Half Magic’s Magic Nudes campaign launch. Pulling inspiration from Donni’s love of tarot, the campaign video and photography assets blurred the lines between natural and the supernatural by creating a mystical world that encouraged Half Magic’s audience to unlock their most powerful and magical selves using the many dimensions of the Magic Nudes makeup collection.
.jpg)
Product Launch Campaign
As a hired gun, it was my responsibility to concept, art direct on set, oversee all post work asset creation, and serve as the in-house production coordinator for Half Magic’s Magic Nudes campaign launch. Pulling inspiration from Donni’s love of tarot, the campaign video and photography assets blurred the lines between natural and the supernatural by creating a mystical world that encouraged Half Magic’s audience to unlock their most powerful and magical selves using the many dimensions of the Magic Nudes makeup collection.
.jpg)
.jpg)
Product Launch Campaign
As a hired gun, it was my responsibility to concept, art direct on set, oversee all post work asset creation, and serve as the in-house production coordinator for Half Magic’s Magic Nudes campaign launch. Pulling inspiration from Donni’s love of tarot, the campaign video and photography assets blurred the lines between natural and the supernatural by creating a mystical world that encouraged Half Magic’s audience to unlock their most powerful and magical selves using the many dimensions of the Magic Nudes makeup collection.
Product Launch Campaign
A24’S Half Magic Beauty, born from the #EuphoriaMakeUp movement, exemplifies unique, eye-catching, bright, glittery looks. Through Euphoria’s anything but average style, Donni Davy, the brand’s founder and Euphoria makeup guru, brought the bold, the colorful, and the avant-garde to the forefront of the beauty industry. With the launch of Half Magic’s latest collection, Magic Nudes, the brand sought to broaden their community base by introducing an assortment of neutral shadows and shimmers for everyday magical looks.
Product Launch Campaign
As a hired gun, it was my responsibility to concept, art direct on set, oversee all post work asset creation, and serve as the in-house production coordinator for Half Magic’s Magic Nudes campaign launch. Pulling inspiration from Donni’s love of tarot, the campaign video and photography assets blurred the lines between natural and the supernatural by creating a mystical world that encouraged Half Magic’s audience to unlock their most powerful and magical selves using the many dimensions of the Magic Nudes makeup collection.
2023 Platinum Vega Award Winner for best Online Digital Campaign.
Director / Photographer: Luke Wooden
Director of Photography: Brian Henderson
Executive Producer: Sara Farag
Creative Director: Jessae Brown
Chief Executive Officer: Norel Mancuso
For Social House, Inc.
Director / Photographer: Luke Wooden
Director of Photography: Brian Henderson
Executive Producer: Sara Farag
Creative Director: Jessae Brown
Chief Executive Officer: Norel Mancuso
For Social House, Inc.
