Aquis hair company needed to convey to its consumers that a woman’s beauty is a source of strength, inside and out. The brand relaunch campaign showcases the spirit of Aquis through our model’s untamed tresses, breaking free from the mold of over-retouched imagery and relinquishing control to mother nature through our authentic photography and unscripted video content.
Aquis
Brand Reboot
As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.
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Brand Reboot
As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.
Verizon
Kim Kardashian
Vera Wang
Lane Bryant
Etcetera / E3
Polo Quarterly Magazine
Babeth's Feast
Brand Reboot
As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.
Brand Reboot
As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.
.jpg)
.jpg)
Brand Reboot
As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.
.jpg)
Brand Reboot
As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.
.jpg)
.jpg)
Brand Reboot
As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.
Brand Reboot
Aquis hair company needed to convey to its consumers that a woman’s beauty is a source of strength, inside and out. The brand relaunch campaign showcases the spirit of Aquis through our model’s untamed tresses, breaking free from the mold of over-retouched imagery and relinquishing control to mother nature through our authentic photography and unscripted video content.
Brand Reboot
As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.
PHOTOGRAPHER: JOE PERRI
CHIEF CREATIVE OFFICER: SARA ROTMAN
DESIGN DIRECTOR: JOHN CRUZ
FOR NEWCO BRANDING
PHOTOGRAPHER: JOE PERRI
CHIEF CREATIVE OFFICER: SARA ROTMAN
DESIGN DIRECTOR: JOHN CRUZ
FOR NEWCO BRANDING
